• © Michael Sharanda and co-authors.
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    award-winning designer/creative developer

    Michael Sharanda is a world citizen, spent most of his career in the Southeast Asia working for the world’s famous brands. Currently based in St. Petersburg.

    I came to the industry to build the best digital projects possible. I didn’t choose to be a designer or a developer. I have devoted my life to the search for quality, everything else is secondary.

    how many awards is enough?

    approach collective knowledge focused on results

    inpiration & art

    pragmatic research

    I’m just observing the world: trying to understand culture, what considered to be innovative today and what will audience appreciate the most.

    I don’t believe in ‘good design’, have no stigmas and often no personal opinion. I accept anything. I build countless mockups, ask for professional and public opinions, collect feedback and data. Analyse, process, think.

    Then I output what seems to be the best solution for the current target, audience and place in time.

    phylosophy there are no shortcuts

    I grew up in a bad neighborhood during an economic crisis in Russia. I can’t say my childhood was hard. I had everything I needed, but I clearly remember a strong feeling of rejection:

    I didn’t like anything around me and I didn’t want this place to leave its footprint on me.I wanted my life to be different.

    But I had neither skills nor knowledge.

    When I started my first job I desperately wanted to succeed in my career and life… I often compromised my work and did “whatever it takes” just to get where I wanted. I took projects I didn’t like. I worked with people I didn’t enjoy working with.

    But from where I am now, it finally becomes clear that there are no shortcuts. Every time I tried to “cheat” - it just hit me back harder. The projects got suspended, I was embarrassed to publish those in my portfolio, clients were disappointed and didn’t want to pay.

    But every time I have done something because I loved what I’m doing - it raised me up. I’ve impressed my clients, they’ve recommended me to their friends. But more than that, it made me happier, made me learn new skills, and opened up new opportunities.

    I spent years looking into myself, trying to understand who I am, what’s important to me, what are my qualities, what are my values, and finally found:

    my own way to love what I am doing

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